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Salesforce MCC-201 Exam consists of 60 multiple-choice questions that must be completed within 90 minutes. MCC-201 exam is available in English and can be taken online or in-person at a testing center. To prepare for the exam, Salesforce offers a range of resources, including study guides, online courses, and practice exams. By taking advantage of these resources, you can ensure that you're fully prepared for the exam and confident in your knowledge of Marketing Cloud Connect.

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Salesforce Marketing Cloud Connect is a powerful integration tool that allows users to connect their Salesforce CRM with the Marketing Cloud platform. By using Marketing Cloud Connect, organizations can streamline their marketing processes, improve customer engagement, and deliver personalized experiences to their customers. The Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to test your knowledge and skills in implementing, configuring, and managing Marketing Cloud Connect.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q125-Q130):

NEW QUESTION # 125
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Automation Studio and Salesforce sends with campaign as an audience.
B. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
D. Use Automation Studio to prepare personalization data and initiate journey.

Answer: D

NEW QUESTION # 126
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

A. The contact did not meet the entry criteria.
B. The interaction allows re-entry only after exiting, and the contact already exists.
C. The contact falls below the High Water Mark.
D. The interaction has an A/B/n split, and the contact does not meet the criteria.
E. The entry event was not fired via Automation Studio.

Answer: A,B,C

NEW QUESTION # 127
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. Who the offer come from
B. When to send the email
C. How to determine engagement
D. What the offer will be

Answer: C

Explanation:
To send a special discount offer to engaged customers on their email list, Northern Trail Outfitters should resolve how to determine engagement prior to generating the audience. Engagement is a measure of how customers interact with emails, such as opens, clicks, or conversions. Different criteria and thresholds can be used to define engagement, such as recency, frequency, or duration of interactions. Determining engagement will help Northern Trail Outfitters segment their audience and target their offer more effectively.
What the offer will be, when to send the email, and who the offer come from are important factors for designing and delivering the email, but they are not relevant for generating the audience based on engagement. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5

NEW QUESTION # 128
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Create a new business unit for the new brand.
B. Implement a new SSL Certificate for the new brand.
C. Request a second SAP for the existing business unit.
D. Request a Private Domain to be added to the existing business unit.

Answer: A

Explanation:
Creating a new business unit for the new brand can be used to have different styles and identities for the emails and landing pages. A business unit is a logical grouping of Marketing Cloud features, settings, users, and data that allows for brand separation within an account. A business unit can have its own sender profile, delivery profile, content, domains, and SAP. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_units.htm&type=5

NEW QUESTION # 129
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A. Build an email using multiple images, with all text saved in the brand font.
B. Build an email as one image, with all text saved in the brand font.
C. Use a web-safe font for text that closely matches the brand's custom font.
D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Answer: C

NEW QUESTION # 130
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