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A Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) practice questions is a helpful, proven strategy to crack the Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) exam successfully. It helps candidates to know their weaknesses and overall performance. Lead2Passed software has hundreds of Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) exam dumps that are useful to practice in real-time. The Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) practice questions have a close resemblance with the actual Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) exam.

To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the Marketing-Cloud-Consultant exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and has a time limit of 105 minutes. Marketing-Cloud-Consultant Exam covers a range of topics, including email marketing best practices, data segmentation, and campaign management. Candidates must score 68% or higher to pass the exam.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q80-Q85):

NEW QUESTION # 80
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?

A. Individual ID
B. Contact ID
C. External ID
D. CampaignMember ID

Answer: B

Explanation:
The Contact ID field name should be included in the report in addition to email address when using a Send Flow in Content Builder. The Contact ID is a unique identifier for each contact in Sales Cloud and Marketing Cloud. It is required for sending emails to contactsusing a Send Flow. The other field names are not required for this purpose. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5https://help.salesforce.com/s/artic

NEW QUESTION # 81
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
C. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source.
D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Answer: D

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is D - Use a Data Extension Entry Source with an applied filter based on recent member activity.
* Using a Data Extension Entry Source allows direct filtering based on attributes like "recent activity" at the time of journey configuration.
* This method efficiently filters at entry without requiring separate automation processes or manual queries.
#Why others are wrong:
* A: Import Activity would require manual or scheduled imports; unnecessary here.
* B: Query Activity creates additional complexity; Journey Builder filtering is more efficient.
* C: Contact Data Entry Source is used when leveraging Attribute Groups, but it's more complex than necessary for simple recent activity checks.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Journey Builder Entry Sources:
"A Data Extension Entry Source can include filter criteria to ensure only qualifying contacts enter the journey without requiring pre-segmentation." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_jb_data_extension_entry_source.htm)

NEW QUESTION # 82
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Use Automation Studio with a random split activity.
B. Use Journey Builder with a random split activity.
C. Create a random data extension within Email Studio.
D. Create a random data extension within Contact Builder.

Answer: C

NEW QUESTION # 83
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)

A. Scheduled Starting Source
B. %%BASEFILENAME_FROM_TRIGGER%%
C. %%BASEFILENAME_FROM_FILEDROP%%
D. File Drop Starting Source

Answer: A,C

Explanation:
Explanation
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
To set up their automation to import the data from the file on a nightly basis, Northern Trail Outfitters should use two ways to start their automation:
File Drop Starting Source. This is a trigger that starts an automation when a file is dropped in an Enhanced FTP folder or an external SFTP location.
Scheduled Starting Source. This is a trigger that starts an automation at a specified date and time or at recurring intervals.
%%BASEFILENAME_FROM_TRIGGER%% and %%BASEFILENAME_FROM_FILEDROP%% are not starting sources, but variables that can be used in file transfer or import activities to reference file names.
References: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5

NEW QUESTION # 84
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. Define the subscriber key as a unique value that does not relate to a specific channel.
B. Regularly merge duplicate contacts to keep tracking data accurately.
C. Configure Contact Builder to automatically generate a unique subscriber key.
D. When using an external database of record, utilize that system's identifier as the contact key.

Answer: B,D

NEW QUESTION # 85
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