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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q66-Q71):
NEW QUESTION # 66
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Refresh Mobile Filtered List and Send SMS
- B. Refresh Mobile Filtered List and Outbound Send
- C. Import Mobile Contacts and Outbound Send
- D. Import Mobile Contacts and Send SMS
Answer: A
NEW QUESTION # 67
Northern Trail Outfitters (NTO) wants to send out a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Decision Split Activity using both Contact and Journey Data
- B. Decision Split Activity using only Contact Data
- C. Einstein Split Activity
- D. Decision Split Activity using only Journey Data
Answer: A
Explanation:
To accomplish the requirement of diverting contacts in a birthday journey based on whether they have redeemed a promotional code (stored in a separate transactional data extension), NTO needs to use aDecision Split Activity using both Contact and Journey Data.
* Decision Split Activity: In Journey Builder, the Decision Split Activity evaluates conditions to direct contacts down different paths. It can compare attributes from the journey's entry source (Journey Data) and related data extensions (Contact Data) linked via Contact Builder.
* Journey Data: This refers to the data from the entry source data extension (e.g., the customer data extension used for the birthday journey, containing the customer number).
* Contact Data: This refers to data from other data extensions related to the contact, such as the transactional data extension containing promo code redemption details, also linked by the customer number.
* Attribute-to-Attribute Comparison: The requirement specifies comparing the customer number field between the journey source and transaction data extensions. This comparison is achieved by configuring the Decision Split to evaluate both Journey Data (from the entry source) and Contact Data (from the related transactional data extension).
Why this solution works:
* The Decision Split Activity allows NTO to check if a customer number in the journey's entry source matches a customer number in the transactional data extension where a promo code was redeemed. If a match exists, the contact can be diverted to a different path, avoiding reminder emails.
* Using both Contact and Journey Data ensures the comparison spans the two data extensions, which is necessary since the transactional data is stored separately.
Why the other options are incorrect:
* A. Einstein Split Activity: Einstein Splits use AI-driven predictions (e.g., likelihood to open or purchase) rather than direct attribute comparisons. They are not suitable for comparing specific fields like customer numbers across data extensions.
* B. Decision Split Activity using only Contact Data: Using only Contact Data would limit the comparison to attributes in related data extensions, excluding the journey's entry source data (Journey Data), which contains the customer number from the birthday journey. Both data sources are needed for the comparison.
* D. Decision Split Activity using only Journey Data: Using only Journey Data would restrict the comparison to the entry source data extension, ignoring the transactional data extension where promo code redemption data is stored.
Exact Extract from Salesforce Documentation:
* Journey Builder Decision Splits: "Decision Splits evaluate attributes from the entry event data (Journey Data) or related data extensions defined in Contact Builder (Contact Data). To compare fields across these datasets, configure the split to use both Contact Data and Journey Data."(Source:Salesforce Help - Journey Builder Decision Splits)
* Contact and Journey Data: "Journey Data is dynamic and tied to a specific journey instance. Use Journey Data when evaluating data related to a specific event. Contact Data includes attributes from related data extensions linked via Contact Builder."(Source:Salesforce Help - Journey Data vs Contact Data)
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Salesforce Entry Event > Query Activity > Automation Studio Activities
- C. Query Activity > API Event > Automation Studio Activities
- D. Import Activity > Decision > Journey Activities
Answer: A
Explanation:
Explanation
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. References:
https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_journey_activities.htm&type=5
NEW QUESTION # 69
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create list attribute to store student data from Sales Cloud.
- B. Use Synchronized Data Sources to obtain data from Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D
NEW QUESTION # 70
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. When using an external database of record, utilize that system's identifier as the contact key.
- B. Configure Contact Builder to automatically generate a unique subscriber key.
- C. Regularly merge duplicate contacts to keep tracking data accurately.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: A,D
Explanation:
Explanation
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
When using an external database of record, utilize that system's identifier as the contact key. This will ensure that contacts can be identified and tracked across different channels and platforms using a consistent and persistent value.
Define the subscriber key as a unique value that does not relate to a specific channel. This will allow contacts to change their email or mobile device without affecting their subscriber key or losing their tracking history.
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
NEW QUESTION # 71
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