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MKT-101 Valid Test Notes & MKT-101 Dumps Free Download

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The Salesforce MKT-101 mock tests are specially built for you to evaluate what you have studied. These Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) practice exams (desktop and web-based) are customizable, which means that you can change the time and questions according to your needs. Our Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) practice tests teach you time management so you can pass the Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) certification exam.

Salesforce MKT-101 is a certification exam for professionals who want to build and analyze customer journeys using the Marketing Cloud platform. It is a comprehensive exam that covers various aspects of marketing automation, including email marketing, social media marketing, and mobile marketing. MKT-101 Exam is designed to validate your knowledge and expertise in using Marketing Cloud to create personalized and effective customer journeys.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q95-Q100):

NEW QUESTION # 95
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Report Studio
B. Interaction Studio
C. Web Analytics Connector
D. Datorama

Answer: D

Explanation:
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. Reference: https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/ https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5

NEW QUESTION # 96
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. Business Unit Access Permissions
B. User Roles and Permissions
C. Shared Data Extension
D. Date/Time Range fro Access

Answer: C

NEW QUESTION # 97
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use Dynamic Content rules to select a content area for each subscriber.
B. Use Guide Template Language created for each field in the data extension.
C. Use personalization strings created by selecting the data extension.
D. Use AMPscript variables created from each field in the data extension.

Answer: D

Explanation:
Using personalization strings created by selecting the data extension can be used to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. Personalization strings are placeholders that can be inserted into emails or landing pages to display information from data extensions or lists, such as subscriber attributes or custom fields. Personalization strings can also be used as tracking parameters in links or image tags. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_personalization_strings_by_selecting_a_data_extension.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_tracking_parameters_for_links_and_image_tags.htm&type=5

NEW QUESTION # 98
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account.
B. Instruct the web team to store the client ID and secret in the client-side code.
C. Ensure the package scope includes Read and Write permissions for data extensions.
D. Create a separate installed package for each individual web form.

Answer: A

Explanation:
Creating an installed package in Marketing Cloud with Read and Write permissions for data extensions should be used to facilitate the functionality of upserting rows into a data extension using a REST API endpoint. An installed package is a container for one or more API integrations that provides authentication credentials and permissions for accessing Marketing Cloud resources. Read and Write permissions for data extensions allow the API integration to retrieve and modify data in data extensions. Reference: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/create_a_package.html https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html

NEW QUESTION # 99
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A. The send is canceled when the approval is withdrawn.
B. The Send is paused unit approved again.
C. The originally approved version of the email will send.

Answer: C

NEW QUESTION # 100
......

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